465. The Villain Test, Lessons from an OG at Sequoia, Spotting Superstars at Seed, Mastering Follow-on, and the Future of Consumer Tech (Craig Shapiro)
The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified
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The Rise of Personalized Consumer Products
This chapter examines the shift towards personalization in consumer products, spurred by technology and consumer insights. It highlights how brands like Sweet Green are adapting to individual preferences and explores the implications of consumer attention spans on brand loyalty. Additionally, the discussion categorizes consumer technology investments into 'happier', 'healthier', and 'more successful' to reflect core human desires.
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