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Billionaire Harsh Mariwala On Understanding INDIAN Consumers DEEPLY | Marico Story| FO25 Raj Shamani

Raj Shamani's Figuring Out

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Is There a Blue Ocean?

N that if you look at your history of acquiring it, it has always been like small categories which can be turned into like levon happen? Yes, like a small cat. So we said, let's not compete mainly in the wash category, but go into pre and wash, post watsh. We should get market leadership in whatever we do in pree and post wash. And that's what weweblto do. so, oh, that's a good thing. i think or pace was there. I don't know whether you read the book a blue ocean. You need to identify oceans where you can win. These are not the red ocean spaces for me.

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