The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

99. Bikeshedding: Why The Simplest Tasks Can Keep You Stuck (A Behavioral Economics Foundations Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Introduction

This chapter starts with an invitation to participate in a study and introduces the episode on bike shedding in Behavioral Economics Foundation's. The hosts express their excitement to begin.

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