#139 - Overcoming mistakes and missed opportunities when champion building (Ford Williams, Regional Director Majors-West & Central @ ThoughtSpot)
30 Minutes to President's Club | No-Nonsense Sales
00:00
Getting Your Champion on the Same Side of the Table
The most common places that you actually make that big ask in your sales cycle? And a lot of it is around like procurement and whatnot. I think if you have a champion early, getting the POC off the ground, that's definitely a big one. Can you help whatever your technology requires to get off the ground? You just need someone pushing. Another big one is legal. Legal does not prioritize anything. Oh, why should they? They don't have the context. So even though we're using terms like tests and use, the champion hopefully is benefit even more from this relationship because you have their relationship.
Play episode from 24:32
Transcript
