
Mark Ritson talks about his controversial column in Marketing Week
On Strategy Showcase
Introduction
Exploring the specialized practice of connections planning and its impact on campaign performance, with insights from nine top connections strategy leads from various US agencies. Contrasting the US perspective on creativity as the primary driver of success with other regions' views on its importance.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.