How Follow-Up Drives Recurring Revenue & Reduces Churn [Episode 190]
CEO Sales Strategies
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Mastering Customer Retention
This chapter focuses on the critical role of customer retention for small businesses, emphasizing the need for active engagement and relationship-building beyond just good service. It highlights the financial benefits of retaining existing customers over acquiring new ones, including reduced costs and increased referrals. Strategies for re-engaging dormant customers and maintaining emotional connections are discussed to foster loyalty and drive profitability in a competitive marketplace.
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