4min chapter

Product Marketing Life cover image

Product Marketing Life | Tamara Schebel, Klue

Product Marketing Life

CHAPTER

Competitive Enablement - What's the Maturity of a Company?

The maturity of your organization plays into how that organization approaches competitive intelligence or competitive enablement. Most companies have sort of bits and pieces of these dimensions when they come to see us, you know,. They're ther at once erand in one of them, theyre atsert tof very early stages. In others, they might be quite mature, but they aren't sored truly into the next stage of maturity until they're cind a, met all of the criteria.

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