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The Resonance of the Minivan Test
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General Mills, Hostess Brands and Pepsi's Frito-Lay division have been rolling out many versions of breakfast cereals, Twinkies and Doritos. One company executive was quoted in the Wall Street Journal as saying, it's about the backseat of the minivan test. Chris Hill: I first really saw this when Oreo cookies came out with thinner versions of their cookies.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode