Navigating the Innovator's Dilemma

This chapter explores the challenges of balancing sustaining innovations for current customer satisfaction with investing in disruptive technologies for future success. It contrasts logical business decisions with the need for illogical choices when entering new markets. The discussion uses examples like the iPhone's incremental improvements as sustaining innovation and Netflix's disruption to traditional TV as a disruptive innovation to highlight the complexities faced by established firms when dealing with disruptive technologies.