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26: How Consumers “Know” Things In Today’s World

Unseen Unknown

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Exploring the Evolution of Beliefs and Noetic Knowledge

Delving into historical views on land stewardship, the chapter contrasts them with current noetic knowledge, discussing topics like trauma, psychedelics, spirituality, and community living. It also examines the emergence of 'post-truth categories' in industries and the rise of Noetic Brands that validate consumers' emotions and sensibilities, going beyond traditional branding strategies.

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