I think there is a part of the in the marketing world. There are what's called website heat maps and their website heat map technology that shows you where people basically spend time on a webpage, right? And I largely found those to be fairly not that useful. Like it seems to me, Kieran, in a multi modal AI world, you'll be able to actually translate that visual heat map information into a model to like real time change the design and layout of the website,. Even potentially on a per person basis. Yeah, this is both a modality personalization on a scale we have not seen today.

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