S8E29: Bain New Market Entry Case Interview: Zenith Hotels
Strategy Simplified
00:00
The Market for the Zana Hotel in the Bahamas
I want to see how many competitors are located around that area. Thirdly, I want to see the customer segment currently for the Zana Hotel and what kind of customers who generally take a hotel in Bahamas are. So just to see overall about the company and how the company capabilities match the Bahamas market food. And fourth one is the service that we'll be providing.
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