12min chapter

Acquired cover image

Starbucks (with Howard Schultz)

Acquired

CHAPTER

From Challenging Beginnings to Coffee Success

Exploring the personal journey of overcoming challenges to achieve professional success, leading to a pivotal moment at an international housewares conference in Milan where the speaker is inspired by the coffee culture in Italy. The chapter details their journey of opening the sixth Starbucks store in Seattle, introducing lattes and cappuccinos, facing financial troubles from the acquisition of Pete's coffee company, and navigating mentorship and investment dynamics in the coffee industry.

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