Lisa Odenweller is Founder & CEO of Kroma Wellness, the functional wellness brand that’s revolutionizing the way we think about nourishing our bodies. She is passionate about health and wellness and encourages others to live a life where they can thrive with food rather than feel deprived. A San Diego native, Lisa is a wellness visionary and serial entrepreneur with over 15-years of experience, having previously founded organic superfood cafe, BEAMING Wellness.

Top 3 Value Bombs

1. The vision and mission of a business are crucial, but they can get lost in the day-to-day operations and financial focus.

2. When customers have a positive experience, they become advocates who willingly spread the word to their friends.

3. When starting a company, passion, conviction, and tenacity are essential.

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