Is It Possible to Move the Vaccination Rate Higher in the Blue Areas?

There's plenty of evidence on prior lottery studies to know that it can move behavior. But as we know, survey data doesn't always translate into actual behavior. We don't have results yet, and we haven't even launched our philadelphia initiative. There're two kinds of demand problems. One is that people are not persuaded that the vaccine is a good idea. They think it's risky for some reason.