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Reebok: Sneakers, Hip-Hop, and Missed Opportunities

Trapital

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ABG: Reviving Dormant Brands and Partnering with Shaq

This chapter discusses ABG, a licensing business that specializes in resuscitating dormant brands. They also have a partnership with basketball player Shaq, where ABG gets paid when Shaq gets paid. The chapter also mentions Shaq's involvement in ABG and Reebok, and how he benefits financially from these partnerships.

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