S02E08 Inside Marketing Design at Dropbox
Inside Marketing Design
00:00
Dropbox Branding - What's Your Approach?
Dropbox has a pretty high global brand awareness about 64% globally and a relatively high CSAT score of like over 70%. We really approach our brand first and foremost end to end which I'll speak a lot on throughout this. In fact you know our user research done maybe a couple years ago now showed that an inconsistent or fragment and brand experience for a customer can really erode user trust. So we would never want to erode that trust with ideally a solvable solution with a stronger system.
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