Private Equity Firms - Understanding What the Owner Really Wants

I think there's a little bit in private equity where we talk and focus too much on, you know, the valuation of the business. I think there's not enough conversation around actually what does the owner want. And maybe wrong with that and people would say it but I think understanding that is key. That's probably why you've gone with MJ Hudson is they align with what you want the business to do and that's what you want to do.

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