It's a specialized solution, but if you want to derive more value ot the data you already have, this is one way of doing that. D and the added benefit of doing i think, is that it also, it, i don't t say diintermediates the marketing stack, but it kind of sits right on top of that stack, right? So in addition to your ecommerce layer and your crem lator, your webon later, whatever, ou know, if you have a customrn intelligence layer that is able to consume those ntosdiferent data sources, and do so repeatedly and scalebly. That case is closer to what we callo,