What Are Two to Three Things You Can Do to Stand Out as a B2B Brand?

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The two to three things that I always recommend to the companies that I advise are, number one, really focus on finding a way where you can connect to the social and emotional pains and the side of your audience. One of the best ways to do that is getting really tactical here is creative top of funnel video. The third thing is what I like to call the risk gauntlet. And I think too many companies when they're planning there are three quarters, four quarters out in advance, they plan all of their campaigns and they don't leave a lot of room to ID it.

Mark Jung is the brand storyteller and growth marketer who firmly believes B2B marketing doesn’t have to be boring.

He and Daniel dive into conversation about why you shouldn’t replicate the standard marketing playbook, how to find inspiration from outside your field, and the 3 things you need to stand out in B2B marketing right now.

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