115- How To Make B2B Marketing NOT Boring, With Mark Jung
The Marketing Millennials
00:00
What Are Two to Three Things You Can Do to Stand Out as a B2B Brand?
The two to three things that I always recommend to the companies that I advise are, number one, really focus on finding a way where you can connect to the social and emotional pains and the side of your audience. One of the best ways to do that is getting really tactical here is creative top of funnel video. The third thing is what I like to call the risk gauntlet. And I think too many companies when they're planning there are three quarters, four quarters out in advance, they plan all of their campaigns and they don't leave a lot of room to ID it.
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