2min chapter

Freakonomics Radio cover image

494. Why Do Most Ideas Fail to Scale?

Freakonomics Radio

CHAPTER

The Blue Light Special

The blue light special was invented by an assistant store manager at a camar in indiana. It helped them clear out the stuff they didn't want, and it gave shoppers this rush of a drenelin that kept them in the store longer and made them spend more money. The headquarters just outside of chicago wouldnt decide where and when and what product would be placed on theblue light special. And that the blue light special in laramie, wyoming, camart would be the exact same as a one in honolulu.

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