2min chapter

The Happiness Lab with Dr. Laurie Santos cover image

Hidden Brain: Laurie Talks Monkeys and Bad Money Decisions.

The Happiness Lab with Dr. Laurie Santos

CHAPTER

How Does Price Shape the Perceptions of Humans and Other Animals?

How do humans and other animals respond when you raise the price of an object? This was another spot wherewe, we actually assumed we would see similarity between monkeys and humans in this respect. And to our surprise, they just didn't seem to care. Which was shocking, because in all our other studies, they showed us that they cared about price.

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