Equity for Punks: Community-Driven Branding

James Watt is the CEO and founder of Brewdog, the Scottish craft beer sensation that is now valued at $2 billion. A former sea captain, he’s had to navigate increasingly choppy waters at Brewdog. But after a string of allegations rocked the company, ranging from personal impropriety to financial misconduct to marketing scams, James has had to start from scratch in Brewdog’s reputation, and on his own management style.

For the first time, James walks us through his mistakes, what he denies, and what he defends. Where does the line blur between a hard-driving start-up and a toxic culture. It’s a tricky balance many challenger companies have to contend with. James’ is a story where he sailed a little close to the wind, when the revelations dropped it looked like everything he built could slip away. Can he navigate Brewdog back to dry land? He tells us exclusively how he plans to.

Follow James:

Instagram - https://www.instagram.com/brewdogjames

Twitter - https://twitter.com/BrewDogJames

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https://beacons.ai/diaryofaceo

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