In episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case studies of HexClad and Ridge Wallet, showcasing how these brands leveraged giveaways and sweepstakes to generate millions in revenue during traditionally slow periods. Alex then shifts focus to middle and bottom-of-funnel content strategies, emphasizing the importance of landing page funnels in nurturing leads and driving conversions. He discusses how to create effective landing pages that guide potential customers through each stage of the buyer's journey, from consideration to purchase.
This is a jam-packed episode filled with bangers! Thanks for watching!
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CHAPTERS:
0:00 Are Sweepstakes back?
2:11 Hexclad’s Gordon Ramsay Sweepstakes Strategy 9:06 How Ridge Wallet $10M Giveaway Strategy
16:15 Marketing Examined Ad
16:53 The Content Funnel Strategy
17:54 Creating Middle & Bottom of Funnel Content
19:35 Banter about Diddy LOL
21:23 Creating Middle & Bottom of Funnel Content
23:15 Landing Pages for Middle of Funnel
24:12 How Position Your Brand Against Competitors
26:13 Turning Reviews & Comments into Content
28:47 Organic Content for Testing
29:37 Buying Behavior is Changing
31:38 When a post doesn’t do well…
33:10 Ending Thoughts
