In 2008, we tried to sell it in. Ultimately, we couldn't get buy off at the Viacom corporate level because Tyler Perry was a big undertaking. And then we came back to it in 2017 and we're able to get it done. He's not for sale, to be clear. Right. But so you can partner with Tyler. We brought him into the ecosystem. And in bringing him in, he has flourished in a way that exceeded all of the success that he had prior. And also BET has flourished. It is very much like the Disney Pixar dynamic.
Featuring some of our favorite conversations of the week from our daily radio show "Bloomberg Businessweek."
Hosted by Carol Massar and Tim Stenovec
Hear the show live at 2PM ET on WBBR 1130 AM New York, Bloomberg 106.1 FM Boston, Bloomberg 960 AM San Francisco, WDCH 99.1 FM in Washington D.C. Metro, Sirius/XM channel 119, on the Bloomberg Business App, Radio.com, the iHeartRadio app and at Bloomberg.com/audio.You can also watch Bloomberg Businessweek on YouTube - just search for Bloomberg Global News.Like us at Bloomberg Radio on Facebook and follow us on Twitter @carolmassar @timsteno and @BW
See omnystudio.com/listener for privacy information.