In 2008, we tried to sell it in. Ultimately, we couldn't get buy off at the Viacom corporate level because Tyler Perry was a big undertaking. And then we came back to it in 2017 and we're able to get it done. He's not for sale, to be clear. Right. But so you can partner with Tyler. We brought him into the ecosystem. And in bringing him in, he has flourished in a way that exceeded all of the success that he had prior. And also BET has flourished. It is very much like the Disney Pixar dynamic.

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