Introduction

Design fundamentals are a set of patterns commonly followed to make products easier and more delightful to use. They can take the form of visual design rules, interaction design standards or canton design best practices. Most are based on human psychology, like the gestalt principles of perception which describe how we group certain elements together in our minds depending on how ow they are surfaced on an inter face. We believe there is no value in innovating if it doesn't solve our customers problem. The color red is ideal for our messages because it catches uses attention.