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How to Market Your Franchise Better
A franchise or of a really popular, not really popular, they had I think 20 locations franchise came to me and he's like, my franchise isn't working. The average store cost about a million bucks to open and they made about 150,000 dollars in profit per year. He was trying to figure out how to market his franchise better. But the thing is, is that many people who are in this room are thinking the exact same way. And so instead, what I said was, Hey man, I actually think your margins blow.