Scaling a Successful Brand and Starting a New Agency

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The speaker discusses their experience working for a successful brand, growing it from 24 employees to 1,000 and increasing its value from 8 million pounds to 2 billion pounds. They then talk about their new venture, Butterfly Effects, which aims to support challenger brands and prioritize diversity in the creative space.

We’re taking a flashback to the past to rehash another episode from the archives.

In this ep, Daniel’s joined by none other than Elfried Samba, the mastermind behind Gym Shark's meteoric rise from 1 million to a staggering 20 million followers.

Elfried takes us on a captivating journey through his unconventional approach to marketing, where authenticity and brand diversity reign supreme. He and Daniel explore how the marketing landscape is evolving in an age of increasing homogeneity and why embracing imperfection is an absolute game-changer.

Discover the secrets behind building unbreakable brand trust and the common threads that weave through companies consistently delivering excellence.

Follow Elfried:

LinkedIn: https://www.linkedin.com/in/elfriedsamba/

Twitter: https://twitter.com/ElfriedSamba

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com