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Gaming out Microsoft’s $69 billion Activision Blizzard deal

Channels with Peter Kafka

00:00

Is Microsopt a Good Business?

i think for a microsopt, what they increasingly see is the opportunity of this ip writing. It not just the games, but the brands and then the audiences around it. And if it's attention that you're after, only so much time in a day, and you're going to start thinking, where do people spend their time? A really compelling alternative to tebian movies is gaming. So im going to ask you about microsotan, what they're going to do with act division. But i also talkd to ena fried, who's amicrosopt expert.

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