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Navigating Imprints and Influencers in Publishing
This chapter explores the launch of Atria Australia, a new imprint focusing on trends from platforms like BookTok, and highlights the journey of Luke Bateman, a former NRL player turned TikTok figure. The discussion touches on issues of privilege in publishing, particularly around a male author's success in the fantasy genre, contrasting it with the struggles of marginalized voices. Additionally, it examines the relationship between influencer culture and the book industry, questioning how it impacts reading habits and the support for lesser-known authors.
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