Can Marketing Save The World? - Anthea Foyer, Julie Ng, Radovan Andrej Grezo
Sweathead, A Strategy Podcast
00:00
Brand Purpose Goes Wrong
The founders of north face and patagonia were friends a long time ago. I don't think he came round after tirton, or 15 years of doing business,. He believes that if i can get people out in to nature, they'll want to protect it. Do you all have an example of brand purpose gone wrong? Wer just seems disconnected from the product. Its generic may be even patronizing to the audience, harmed the business. My favorite miscalculation on peent purpose is pepsy let see about inow ten years ago when they decided not to do a superable commercial and use the money to create change in the world.
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