Scaling a Business Model That Has More Leverage

Jim launch.com started in 2021, the first company we took on was a photography business which is that I think was June of 2020. We also took on a personal training business and added over 100 million dollars to those businesses between 2012 and 2014. Susie O'Neill: Why do you like licensing so much? Jim launch.com: It's easier to scale something that has more leverage. One person can raise a billion dollars; one person can write code or use it for 1billion people.

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When we are faced with a decision, to choose stability versus a dream, our brain will convince us to play it safe. We typically let our fears and anxieties prevail. Instead of settling for what is good, we should focus on what will make our lives even better. To find success, Alex had to change his mindset of what success looked like.

In 2013, Alex started his first brick & mortar business. Within three years, he successfully scaled his business to six locations. He then sold his locations to transition to the turnaround business. From there, he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful. In 2020, he transitioned from CEO to the owner/shareholder position in these companies and founded Acquisition.com as a way to invest his own wealth (both monetary and intellectual capital) into other businesses.

With all this accomplished at just 33 years of age, Alex Hormozi is the definition of Young and Profiting. Alex will join Hala for an extensive 2-part interview. In this episode, they will discuss Alex’s come-up story and his philosophy on life, marriage, money, and so much more.

Topics Include:

- Alex’s upbringing and come-up story

- Giving up something good to go after something better

- Why the concept of death is liberating

- How a Facebook Ad workshop boosted Alex’s business

- What you can do with a level 10 skillset, level 2 opportunity

- How Alex began launching other people’s gyms

- Why your life partner is critical to your success

- The pros and cons of marrying your business partner

- How Alex navigated his rock-bottom moment

- How to operate people

- The origin of acquisition.com

Alex Hormozi is a first-generation Iranian-American entrepreneur, investor, and philanthropist. In 2013, he started his first brick & mortar business. Within three years, he successfully scaled his business to six locations. He then sold his locations to transition to the turnaround business. From there he spent two years turning 32+ brick & mortar businesses around using the same model that made his privately owned locations successful.

Alex owns a portfolio of companies under his umbrella company Acquisition.com. He’s widely considered an acquisition and monetization expert. He is also the bestselling author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.

Resources Mentioned:

Alex’s Website: https://www.acquisition.com/bio-alex

Alex’s LinkedIn: https://www.linkedin.com/in/alexanderhormozi/

Alex’s Twitter: https://twitter.com/AlexHormozi

Alex’s Instagram: https://www.instagram.com/hormozi/

Alex’s Facebook: https://www.facebook.com/HormoziAlex/

Alex’s book 100M Offers: https://www.amazon.com/100M-Offers-People-Stupid-Saying/dp/1737475715/ref=sr_1_2?cri[%E2%80%A6]FzcCI6IjEuOTUifQ%3D%3D&sprefix=100m+offers%2Caps%2C137&sr=8-2

YAPClassic: Robert Greene on Decoding the Laws of Human Nature

https://youngandprofiting.com/yapclassic-decoding-the-laws-of-human-nature-with-robert-greene/

Russel Brunson’s ClickFunnels: https://www.russellbrunson.com/hi

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