At Dukaan, Subhash and his cofounder Suumit are building the e-commerce infrastructure on the edge of the cloud for the next billion! Dukaan lets anyone build their online store in minutes, and Subhash talks about their journey from SEO optimization to building a Shopify challenger over the last decade and how their team is surmounting challenges of extremely low latency page loads of shops on slow mobile internet connections across the globe! 

#scalerpod #dukaan #podcast 

TimeStamps 

00:00 Teaser 

01:50 Introduction 

02:50 Day in the life of Subhash 

15:00 Young software engineers today

21:30 Making software reliable, and improve UX for users 

24:30 How engineers work and work-life balance 

27:00 How do you hire people ?

31:00 Subhash's early career experience 

36:30 Job security, hiring and firing 

42:00 Early SEO optimisation as freelancer

52:00 Meeting cofounder Suumit Shah 

01:00:00 Building the first product company

01:04:00 Early idea of Dukaan from whatsapp-commerce 

01:16:00 Expanding on SaaS offerings 

01:20:00 Mindset of SaaS in India

01:24:30 Better CDN and Edge-level low latency content

01:32:00 Building an edge-computing stack 

01:52:00 Edge level SSL, domain handling over BGP and anycast

02:00:00 Maggi Delivery Network (don't miss this!) 

02:15:00 Competing with Shopify 

02:19:00 Mobile-first D2C commerce shop pages 

02:26:00 Innovating hiring strategy at Dukaan

02:36:00 Work Environment at Dukaan

02:39:30 Stress Free Zone at Dukaan office 

02:43:20 Conclusion