It is rare that we quote baseball players on Copywriters Podcast, but today we are going to quote a great one, Yogi Berra. He said, “It is difficult to make predictions, especially about the future.” But as intrepid copywriters, we do the difficult. Actually, stories about the future are very useful and effective in copy. They’re probably not exactly what you think, though. You may be using some of the stories we talk about today, but some of them will probably be new to you. Here’s the most important thing to remember: When you can get your prospect to imagine a future where they already own or have bought what you are selling, and they attach a positive feeling to it, closing the sale becomes so much easier. You can get better at all your stories with my new book The Persuasion Story Code. It’s available exclusively on Amazon—Kindle, paperback, and audible. Here’s the link: https://www.amazon.com/dp/B0CFD2KXNQ
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