S04.EP01 - How to Become a Brand Consultant
JUST Branding
00:00
Scaling the Agency Model
Jacob Cass is the founder and CEO of digital marketing agency, Thoy. He says he found it very hard to scale an agency model in his early days. The biggest challenge was selling time for clients who were looking for a long-term solution rather than just someone to sell them on their services. After leaving Thoy at the end of last year, Jacob headhunted by corporate advertising giant Omnicom.
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