3min chapter

The Stronger By Science Podcast cover image

Behavior Change and Eating Habits with Dr. Krista Scott-Dixon

The Stronger By Science Podcast

CHAPTER

The Age of the Fitness and Nutrition Industry

i think the fitness and nutrition industry has also matured in a wayis always goingto ap out there, but i think some of the voices that have persisted in the industry are maturing along with their bodies. We don't sell p n coaching as, hey, we're going to overhaul your life. So like what you tell people on the surface as well, maybe you have a little bit more leeway with that than what you actually offer them. The art is giving people again what they tru meed, while making them think it's what they want. You're free to take it or leave it, if fundamentally what you're doing is overhauling people's lives.

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