This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

ESPN - The Sportsbook (388)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Amazon Prime Video Is a Subsidized Marketing Program

Apple and Amazon on this list that we're looking at of the largest media companies, they are so big because they are not dependent on a media business model. Netflix is going to keep bumping into it if they keep their existing business model. The only way for them to go if they want to become the he-myth, which they probably do, stockholders want that, is to change their product mix and actually create products.

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