331: Attest: Growing a SaaS From Zero to First Million ARR in 7.5 Months - with Jeremy King
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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How to Get Customers to Invest in a Startup
"I used the customer demand as a proxy for revenue and I tried to deliberately engineer the maximum effect version of how potential investors would hear about that demand," he says. "The motivation of the CVCs is to pick the best companies but fundamentally they're in for an investment horizon, a return and someone else is going to pick up the lead role at Series A or B" He adds: "Better to hear it first hand than second hand."
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