Under the Influence with Terry O'Reilly cover image

S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid

Under the Influence with Terry O'Reilly

00:00

The Importance of Branding a Disease

KFC blurred out part of the line on all their packaging and signage. The For Lease campaign was a dramatic marketing idea to remind people that local businesses are not just up against a devastating pandemic, but also struggling against massive companies like Amazon. An area known as Rauncees Vale in the west end of Toronto is a 1.5-kilometre street lined with small, independent businesses or charming little restaurants.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner