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S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid

Under the Influence with Terry O'Reilly

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The Importance of Branding a Disease

KFC blurred out part of the line on all their packaging and signage. The For Lease campaign was a dramatic marketing idea to remind people that local businesses are not just up against a devastating pandemic, but also struggling against massive companies like Amazon. An area known as Rauncees Vale in the west end of Toronto is a 1.5-kilometre street lined with small, independent businesses or charming little restaurants.

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