How Salesforce built the world's most successful B2B brand - Colin Fleming
Uncensored CMO
Breaking Away from the Apology: The Renaissance of B2B Marketing
In this chapter, the speakers discuss how B2B marketing can compete with B2C by focusing on quality, trust, brand alignment, and service. They highlight the unique challenges of B2B sales and the importance of being part of the customer's consideration set. They also talk about the shift towards brand marketing and the need for companies to shift their focus to the bigger picture.
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