RV E2 - LEAKED: Pipe™ Framework | Refine Labs Invite-Only Event
GTM Live
00:00
Demand Creation and Enablement
When sales is talking to people that don't wnt to buy, buyers want to do a lot of the independent research on their own. They trust the information at they get from those sources more than the information they get from a sales professional. And so it's our job to enable buyers to go through that process on their own and create demand creation and buy or enablement.
Transcript
Play full episode
