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4min chapter
The Playbook For Building A $1 Billion Creator Business
Marketing Against The Grain
Navigating the Landscape of Creator Businesses
This chapter explores the intricacies of creator businesses in B2B and B2C marketing, focusing on influencer partnerships within the alcohol industry. The discussion highlights the importance of solid marketing strategies and product quality for sustainable success, beyond just celebrity endorsements.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode