12min chapter

Supporting Champions cover image

140: Mehdi Kordi on focussing on what matters

Supporting Champions

CHAPTER

Prioritizing Performance: The British Cycling Approach

This chapter delves into the meticulous process of prioritizing aspects in British cycling, emphasizing behavior change and strategic investments for maximum performance impact. From testing tires for rolling resistance to involving athletes in equipment choices, the team navigates limited resources to optimize performance. The chapter contrasts the challenges and benefits of resource-rich organizations like British cycling with those operating on smaller budgets, highlighting the evolving skills and responsibilities required in elite sports coaching.

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