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Prioritizing Performance: The British Cycling Approach
This chapter delves into the meticulous process of prioritizing aspects in British cycling, emphasizing behavior change and strategic investments for maximum performance impact. From testing tires for rolling resistance to involving athletes in equipment choices, the team navigates limited resources to optimize performance. The chapter contrasts the challenges and benefits of resource-rich organizations like British cycling with those operating on smaller budgets, highlighting the evolving skills and responsibilities required in elite sports coaching.