Gamification – does making things fun work?
Digital Planet
00:00
What Is Gamification?
Games like Minecraft and Duolingo use gamification to encourage people to engage with a product or brand. Gamification is also used in schools to help kids learn, for example. More recently, the sports industry has started using gamification to encouraging people to get fit. We asked reporter Chris Berrow to find out more about this phenomenon. What exactly is gamification? It's not as complicated as it might sound. You can move left and right by kind of tilting the controller like a steering wheel. For someone who sits down all day, this could be interesting.
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