FoA 299: Scaling Up Pastured Poultry with Paul Greive of Pasturebird
Future of Agriculture
00:00
I Think There's an Opportunity for Brands to Get Better at Telling a Story
Paul: I think there's an opportunity for brands within the meat and poultry industry to get a lot better at marketing than what we are to day. We've relied on these, like, attribute based terms to define the whole space for a long time. And you start to see ou no, farmer fokus s like a brand that comes to my shenandoah valley. They're telling stories of farmers. But people care. People want to know who grew my food. Like that really does matter. So i fel ie they're moving away from pure attribute base marketing into now, let's start telling some stories.
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