#38: Use the StoryBrand Framework to Level Up Your Design
Marketing Made Simple
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The Story Brand Framework - How to Get Your Customer to Buy Your Product in Service
The story brand framework helps you clarify your message so that your customers will engage. They get to be the hero of the story, and you play the guide. You've got to define exactly what it is that they want but then there's a problem standing in their way. So once they know the plan, you have to actually call them to action. Justin shares how he uses this framework in all his business.
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