The Problems in the Wild

You can use this prospect awana scale and the archetypes of the messages that i presented to day to estimate where the audience you're observing from a within their own communities, where they are along the path from completely unaware to full awareness. This is a validation strategy that you can leverage for further outreach, your marketing and finally, obviously, also your product decision. So listen to your audience. They will tell you what they need and how they need to be talked to to understand them better.