18min chapter

The Futur with Chris Do cover image

260 - Encouraging The Entrepreneurial Spirit — with Jodie Cook

The Futur with Chris Do

CHAPTER

Building Relationships and Gaining Credibility with News Outlets

They discuss the process of gaining exposure and credibility with news outlets like Forbes. They share their own experience of writing for Forbes and provide tips on how to get featured or have a column in Forbes by understanding the swim lanes of existing contributors and pitching relevant story ideas. They emphasize the importance of building genuine relationships and bringing value to the table before asking for anything.

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