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Is There a P M F in the Worlds?
Pame is the ability to have unit economics with the right reviews and reatings right. I think we're playing more in the mass premium segmend, so maybe less nodstrom, more bases,. More cosca, more walmot, more target. But i feel like this con actually beig global and spread across - both off line and oma and retail globing. Do you think that wewill see emensa brandon blooming dales are mases are notstran ar these days? Why would you not?