We see that is a huge opportunity for us, in part cause we think we can bring something to the streaming market that has not really existed historically. Pay television eership, linear viewership, is declining, but it's a relatively modest, continuous decline. We've seen industry pay television subscribers decline anywhere from, call it, five to nine ish % over the last few years. And we're seeing that prove out, both in the number of streaming services that the typical consumer is paying for.

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